You'll bring the passion. We'll provide the customers.

The Tesco brand comes with a well-founded ethos of customer service, but Tesco Bank is here to offer something more: a fresh approach to the personal finance market. A growing customer base comes with a growing ambition for more - and our marketing team is growing too, offering the chance for experienced and dedicated professionals to make a lasting mark on a business that's set to change the face of banking.

An exciting opportunity has arisen for a Senior Manager, Email & Contact Strategy to join our Marketing team. The role will be instrumental to developing strategic direction for the use of email in Tesco Bank for acquisition, retention and servicing messages, whilst managing the relationship with key external email partners e.g. Edialogue. The role will involve working with Tesco main brand to understand their results and strategy and how we can work collaboratively together. You will be required to develop email creative guidelines and be the expert point of reference for our campaign managers for email development: creative, messaging, targeting and subject lines. You will also oversee email results, tests and market initiatives/benchmarks to continually refine approach and improve results.

Other responsibilities:

• Instil learning in the broader Customer Communications Team.
• Implement initiatives to increase number of accurate email addresses held on the customer base.
• Work with the Marketing & Commercial teams to help shape the thinking and approach to the broader direct marketing and CRM project within Tesco Bank.
• Support the transition from the historic product silo approach to a marketing focus more on customer needs, in particular the needs of Tesco Loyal customers.
• Help support the implementation of differentiated communications (treatment & messaging) based on the new customer loyalty segmentation model. Refine approach based on results and learnings.

What we're looking for:

• Degree/post-graduate professional qualification
• Strong knowledge and track record of managing email communications
• CRM disciplines, methods and tools
• Strong influencing skills
• Experience of how data developments can enhance the customer experience and colleague understanding
• Extensive general marketing experience
• Knowledge of Compliance / Legal / regulatory requirements.
• Extensive experience of managing Agency/client relationships.

A role with us comes with challenge and reward in equal measure. So, while broad responsibility comes with a broader impact, you'll need more than ability - you'll need to share our attitude of achievement. For us, it's simple. Bring the focus that your role demands and we'll help you build a career shaped by success. Visit our website to find out more and apply.