Campaign Planning and Analytics Manager - 6 month contract - Tesco


Working in Edinburgh as a Campaign Planning and Analytics Manager - 6 month contract



Job Summary
Ref:
973
Company:
Tesco
Location:
Edinburgh
Date posted:
03/02/2012
Job type:
Permanent
Salary Type:
Yearly
Salary Description:
Not specified
Benefits:
Not specified
Featured Employer - tesco.png


Full Description

You'll bring the passion. We'll provide the customers.

The Tesco brand comes with a well-founded ethos of customer service, but Tesco Bank is here to offer something more: a fresh approach to the personal finance market. A growing customer base comes with a growing ambition for more - and our marketing team is growing too, offering the chance for experienced and dedicated professionals to make a lasting mark on a business that's set to change the face of banking.

This role is to:

To build and manage a robust system for capturing and analysing trends and patterns in marketing spend and media mix across Tesco Bank products.

To do this you will:

  • Collate marketing intelligence, identify trends and patterns across forecast and actual spend, sales, media, CPA and ROI for management reports
  • Lead a robust and sustainable post-implementation review process for campaigns and associated reporting
  • Manage, report and analyse the central marketing budget spend to ensure transparency, efficiency and effectiveness
  • Lead and coach the team, specifically overseeing and giving guidance on campaign planning, marketing processes and the eMARC system.

Experience required:

  • Budget Management
  • Budget Analysis
  • Trend Analysis
  • Project Management

A role with us comes with challenge and reward in equal measure. So, while broad responsibility comes with a broader impact, you'll need more than ability - you'll need to share our attitude of achievement. For us, it's simple. Bring the focus that your role demands and we'll help you build a career shaped by success.


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