Call Centre/Customer Service

Staff at call centres and customer services environments have to deal with an almost limitless number of customer enquiries. From product information to customer complaints, staff have to cope with challenging situations and must be capable of providing clear, consistent responses to all levels of customer feedback. One of the most important roles of call centre and customer services staff is defending a company when dealing with a complaint. Companies depend on loyal customers and it is up to call centre staff to instil a sense of trust and confidence into the eyes of the consumer.

To succeed in a customer services role, it is essential to have excellent telephone manners. Call centre staff should have the patience to deal with difficult customers on a regular basis and should be prepared to cope with very long hours. Often, staff have to sell products or services on the phone in order to receive commissions or bonuses, which can be quite challenging.

Due to the lack of time, staff have to apply outbound marketing in order to promote the product quickly and effectively. They must show the customer how it stands out from the competition and try to develop a friendly rapport to maximise the chances of the individual deciding to make a purchase.


There are numerous skills that can be acquired in a high-pressure customer services and call centre environment. Workers can learn how to interact with different customers and how to offer help and solutions to whatever problems they are encountering. Secondly, staff who achieve strong sales and attract more customers will demonstrate excellent marketing skills, which can be applied to many other industries.

The communication skills that are developed in a customer services role are highly transferable. Teamwork experience, for example, is crucial for accessing senior level jobs and the more experience one has of a company, the more they develop a thorough understanding of the business itself.

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